The New York Lottery needed an engaging way to introduce Money Dots, a new game that happens every four minutes. Every four minutes new Dots are released. A chance to win money, on the dot.
Our campaign is set in a colorful, magical world that lives in four-minute increments, just waiting for a chance at the Dots. When the clock “Strikes 4,” we see these people gleefully pursue physical Dots.
Agency: McCann, NYC
