Yes — McLaren are known for their supercars. But once every decade, they create something truly exceptional.
For the launch of their new hypercar, the W1, we’ve created a campaign centred around the idea that McLaren’s '1' designation isn’t given—it’s earned. And when the car receives its badge, it deserves a ceremony reserved for the finest machines ever made.
Agency: Droga5
Production Company: Somesuch
